SAKS FIFTH AVENUE

Project

CCA+ CRM Tablet Application

Release Date

2013

Client

Raymark Xpert Systems

Role

UX/UI Design Lead

PROJECT BRIEF

Saks Fifth Avenue is an American luxury department store. Its main flagship store is located on Fifth Avenue in Midtown Manhattan, NYC.

The app was designed for the first generation iPad to help Saks' sales associates enhance the CX (Customer Experience) and increase sales through state of the art communication tools and customer engagement. I spearheaded the project by ideating and designing the “My Closet” CX as well as presenting and pitching the innovative concept to the famous department store’s executives.

  • Saks Fifth Avenue CRM Plus - My Clients Split View

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